Is Link Building Dead: Learning Modern SEO Techniques

Link building used to be one of the most important optimization techniques. The past of SEO was all about the reputation passed from one website to another. Google, however, decided that new factors were to start playing a role. The importance of link building decreased significantly during the past few years.
Though link building is still a factor, the rules of the game have changed. The manner in which you create links to your website today is quite different from what link building used to be.

You should understand the specifics of link building before you attempt doing anything. Relying on old-school techniques will increase the risk of getting your website penalized and disappearing from the top positions of the search engine results page (SERP).

Why has Link Building Changed? Link building had to change because of the manner in which many webmasters abused the technique. They found simple methods of cheating and manipulating the system. Some of the link building options that can get you penalized today include:

Buying links Reciprocal link exchanges Reliance on low quality directories for link generation Spammy guest posting for the sake of link creation Getting backlinks from websites that have nothing to do with your niche Link building today is all about relevance. There is another important keyword to remember – “organic.” Backlinks that appear naturally rather than through your specific efforts are the ones that can contribute to your SEO strategy the most.

To stimulate organic link building and to boost the results of your SEO campaign, you can try one of the following techniques.

Use Social Networking and Bookmarking Social networking is the new hot link building possibility. Many social networks will give you quality backlinks. Additionally, you will be generating social signals – an innovative factor that plays a role in optimization.

Try to figure out which social networks provide a do-follow backlink. According to reports, some of these social networks are:

Google+ Pinterest YouTube LinkedIn Reddit Tumblr

There could be some specifics in terms of sharing that you should familiarize yourself with. Google+, for example, will give you a do-follow backlink if you paste the URL in the “link” feature of the status update. Simply pasting the link in the update window will not result in a do-follow link.

Add social sharing buttons to your website, as well. By doing so, you will be encouraging your audience to share content via social networks and to assist you in the link building attempts. This strategy will contribute to your marketing efforts, as well.

Create Quality Content The best way to get organic backlinks involves the creation of high quality, unique and niche content.

Become an authority in a particular topic. Do careful content planning. Come up with topic ideas that are interesting and that nobody else is writing about. This strategy will increase the popularity of your website quickly and it will deliver a loyal audience.

There is an added SEO benefit. Well-written content will stimulate other website owners to link to your website and use it as a source of high quality information. These backlinks are the most valuable ones because they are 100 percent organic and are the ones that you will find in the Rank Recon software.Click Here to find out more information.

Link building has evolved but it is still an important strategy. Read about it and understand which techniques are still useful. When it comes to link building, fewer high quality links can be much more beneficial than a medley of backlinks coming from low quality or irrelevant websites.

Inbound Marketing Tips for Startups

The modern business landscape has made great strides when it comes to the use of technology. Online marketing has yielded positive results for virtual traders, wishing to capitalize on the popularity of the internet in business. For start-ups that focus on inbound marketing, it may be a tricky situation.
Given the rapid change in technologies and innovation, business owners may find it hard to keep up with the pace. Forward thinking businesses need to have a number of guidelines, to help put in place an effective marketing approach. With these, it is possible to get more conversions, returns, and constant traffic. An inbound marketing blueprint revolves around getting noticed, appealing to clients to convert, and of course keeping the tabs on successes. Here are some pointers to help you understand inbound marketing.

Products Are Primary

Online marketing as a whole is one competitive business, and with inbound marketing, it doesn’t mean the results are automatic. You will need to believe in your products to make headway, where the customer is concerned. At the same time, it is crucial to make sure that your product features, package, messaging, and client support are efficient. This concept will only bring desired results if the product can deliver what it promised respective customers.

Relevance and Influence in SEO

Inbound marketing and content are inseparable. This means that you should put lots of emphasis on content relevance, and how it will perform with search engines. Users will be looking for valuable content on the best ranked sites. You will be in a better position if you know how to optimize your content and the information structure. This can be achieved by upgrading your interface experience. In return, search engines will use it as a cue to lead your target audience to your improved site. Remember to integrate brand and domain dominance over your competitors, so that you are always on top.

Design Credibility and Usability

The internet is continuously changing. This means other sites could be inventing ways of grabbing your client base and shifting them to their domains. The catch here lies in inventing engaging and creative ways of keeping your customers glued to your site. The best approach here would be investing in website design. No one wants to interact across a mundane platform, while they can get the same product form another colorful site.

Establish Brand as an Authority

If you are able to sell as a brand to existing and prospecting clients, the returns will be comforting. Here, you can use inbound marketing as a priority concept to market your content and brand as an authority. With valuable info, the customer will want to keep buying your products, backed by the assurance of such content. If you know how to break new horizons with great content, your audience will be more inclined to stay with you.

Content is King

Online marketing and content paired up can make the difference for any business struggling to make conversions. The more you integrate interesting content, the better your inbound marketing results. An all-inclusive content and brand initiative will rank well within leading search engine results. Once your target audience gets the valuable info together with an engaging landing page, you are bound to get more traffic and of course get the customers to convert. Remember to incorporate social media in all this. With the best available content, interactivity and more leads are bound to be created.

Gst Registration for Consultants and freelancers

Introduction: GST (Goods and Services Tax) is a crucial aspect of doing business in India, and consultants and freelancers must grasp the GST registration requirements. This article will provide a thorough guide to help you manage the Gst Registration process if you are a consultant or freelancer in India.
Step 1: Decide whether or not GST registration is required. The first step in the GST registration procedure is determining whether you must register for GST. You must register for GST if your yearly turnover exceeds Rs. 40 lakhs (Rs. 10 lakhs for North-Eastern and hilly states). Regardless of your turnover, if you provide services outside of your state, you must file for GST.

Step 2: Collect All Required Papers You’ll need several documents to register for GST, including your PAN card, Aadhaar card or Passport or Voter ID, proof of business registration (e.g. partnership deed, company incorporation certificate, etc.), bank account details (including IFSC code and bank statement), and proof of business location (e.g. rental agreement, electricity bill, etc.).

Step 3: Fill out an online registration form. You can register for GST online through the GST portal once you have all of the required papers. Provide basic information about your company, such as your PAN and location. To authenticate your account, you will receive an OTP on your registered cell number and email address. Action 4: Confirmation After you send your registration application, the GST officer will review it and may request additional documents or clarification. It may take up to 7 working days for your application to be accepted or rejected. The GST portal allows you to verify the status of your application.

Step 5: Obtaining the GST Registration Document If your application is accepted, you will be given a GST registration certificate that includes your GSTIN (Goods and Services Tax Identification Number) as well as the effective date of registration.

Step 6: Submit Tax Returns Following GST registration, you will be required to file monthly or quarterly returns, based on your turnover. Returns can be filed using the GST portal or a GST programme. Conclusion: GST registration is required in India for consultants and freelancers who satisfy certain criteria. You can avoid penalties and legal issues in the future by following the steps described in this piece and ensuring compliance with GST regulations. If you have any Gst Registration questions or concerns about the a procedure, seek advice from a qualified tax professional. Remember that registering for GST is not only a legal requirement; it also helps you be perceived as a legitimate company and increases your credibility with customers.

There’s an App for That: Encouraging Courier Self-Management

By the nature of the industry, the job of a fleet manager is in constant evolution. While advances in technology and logistics definitely contribute to the smoother running of a delivery operation, ensuring the drivers themselves take on a higher level of responsibility is paramount in optimising the workflow.
When it comes to courier self-management, the catch phrase “there’s an app for that” is not only appropriate but far reaching. While previously the use of tracking systems has allowed greater visibility for administrators, now the ball has been lobbed squarely into the drivers’ court, with mobile technology plugging them directly into the company’s telematics solutions and affording them a level of autonomy never before experienced. It’s a brave new world and, for those who embrace it, a very empowering one for a courier. Self-management through some of the available apps allows drivers to streamline manual tasks, capture vital information and relay feedback.

Driving Behaviour While modern tracking systems are able to gather data about a fleet’s driving behaviour (good and bad), without two-way communication the information is ineffective in improving responsible driving practice. A mobile app (accessed by smartphone) can provide feedback to the wider workforce with a Driver Score. The information, calculated from real-time telematics data, includes all facets of behaviour including speeding, excess idling, sharp braking and acceleration, and compares them across the workforce – calculating an overall score. Having access to this kind of courier self-management can encourage greater responsibility and also be used as part of an incentive scheme.

Mileage Data Collection When a vehicle is used for both personal and business use, it’s important to collect accurate data to separate the two in order to calculate the correct expenditure and tax compliance. For a courier, self-management of the mileage data collection means having this information at their fingertips, and for the fleet manager, an automated system means simplifying payroll and other administrative procedures. Drivers can install a mobile app on their smartphones that logs the purpose of every journey and provides a complete audit trail linked to the company tracking system.

Vehicle Maintenance and Safety Vehicle maintenance is one of the most important operational aspects of a delivery business. With the installation of a mobile app, drivers are able to log daily or weekly safety inspections, providing fleet managers with instantly visibility. Any compliance issues can also be logged, with an alert being forwarded to administrators by email. Less urgent issues (scrapes, minor dents) can be accumulated in a report to be addressed at the vehicle’s next scheduled maintenance. There’s no doubt that implementing a degree of courier self-management through the use of mobile apps can make the job of the fleet manager much easier. But it’s not simply a matter of downloading and be done with it; the wider workforce needs to receive adequate training on the capabilities of the technology and also be clear on their personal responsibility to manage their use.

Norman Dulwich is a correspondent for Courier Exchange, the world’s largest neutral trading hub for same day delivery jobs in the express freight exchange industry. Connecting professionals across the UK and Europe through their website, they also provide a valuable service, updating members with the latest information on issues affecting road safety, fuel costs, technology and courier self-management. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.